Five Research Companions You Really Need
As a grad student and researcher, I’m always looking for tools that will make my academic work easier. In the past year, I’ve come to rely heavily on five tools that have become my research companions....
View ArticleSeeking A Sponsoring Organization For Applied Research
For those of you who may not know, I’m currently a master’s candidate in Applied Business Anthropology at the University of North Texas. My broad focus is working with organizations and helping them...
View ArticleWhy It’s Not Smart To Assume Universal Values
Think those values around ethical research you have are universal? Think again. The folks at Mind Hacks point to an interesting article from the Dana Foundation about how different cultures share...
View ArticleCustomer Experience Has To Be Captured In The Wild
If you’re thinking you can develop a customer experience program from behind your desk or behind the glass of a focus group room, think again. The ideas underlying customer experience are not new, and...
View ArticleClearing The Air About Ethnography
Everyday there is evidence that ethnography is entering the general business vernacular. And there is also plenty of evidence that it remains woefully misunderstood. I’ve heard it bandied about as just...
View ArticleThe Convenient Lie Of Customer Lying
Last week, Alessandro Di Fiore wrote a blogpost at HBR that provoked some pretty strong reactions from me called How to Get Past Your Customers’ Lies. First, I don’t believe customers “lie.” When we...
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